Since the beginning of this year, the three major white power enterprises have accelerated the pace of transformation.HaierAndBeautifulHave spent a lot of money on international mergers and acquisitions.
Since 2014, China's home appliance market began to enter a period of adjustment, it is obvious that the growth of the home appliance industry has slowed down. However, the reporter combed the performance reports of China's major listed household appliance companies in the first half of 2016 and found that while the overall downward trend of the domestic white power market continued in the first half of 2016,GreeHowever, Haier achieved a big increase in net profit compared with the same period last year.
Retail sales in the refrigerator, washing machine and air conditioning industries fell 9.29%, 3.42% and 6.74% respectively in the first half of 2016 compared with the same period last year, according to Zhongyikang. However, the net profit of Midea, Gree and Haier belonging to the parent company increased by 14.08%, 11.92% and 21.21% respectively compared with the same period last year, which has become a bright color in the overall downturn of the home appliance industry.
Cost reduction, saving hundreds of millions of yuan in cost
This year, the air-conditioning industry is facing the pressure of high inventory, and manufacturers' shipments have declined significantly. However, in this context, the air-conditioning gross margins of the three giants have all improved. According to the data, the gross profit margin of Midea's air-conditioning business increased by 2.82 per cent. Gree increased by 9.06%, and Haier's interest rate also increased.
To investigate the reason, this is largely due to the rise in air conditioning prices in the first half of the year.
According to Zhong Yikang statisticsHousehold useThe average price of the air conditioning industry rose 0.9% in the first half of the year compared with the same period last year. Among them, according to the data disclosed in the Qingdao Haier Annual report, thanks to the optimization of product structure, the average price of Haier air conditioners has increased by 2.9%, and the market share of intelligent air conditioners has reached 60%.
At the same time, the drop in costs also added to the Big three's first-half profits.
It is understood that white power's material costs and labor costs account for more than 80% of the main business costs. In the context of supply-side reform, the iron and steel industry continues to get rid of inventory, and steel is still in the downward cycle in the first half of the year, reflecting thatWhite electricity industryIs the decline in operating costs.
In the first half of 2016, the operating cost of Midea's air conditioners fell by 23%, pushing up the gross profit margin. Midea's overall operating cost decreased by 8%, saving 500 million yuan. Gree's operating costs fell by 12%, saving 4.4 billion yuan, while Haier's costs increased by 200 million yuan, which should be due to the increase in labor costs brought about by the merger and acquisition of GE.
Outstanding intelligence, the transformation of the Big three
To accelerate the pace of transformation and upgrading to smart products and smart manufacturing is the consensus of the three white power giants.
In 2015, Midea was the first to put forward the "double intelligence strategy", that is, smart manufacturing + smart home. At the annual smart air ecological strategy conference of Midea's air conditioners in 2017, Midea announced that starting from the 2017 sales year, Midea's air conditioners will upgrade their smart products across the line and gradually phase out non-smart products, and break through the sales target of 12 million smart air conditioners from 2017 to 2019. In the aspect of intelligent manufacturing, Midea further promotes the lean management of the whole value chain, and the new production and marketing model of customer order system of Taper 3 has been promoted in an all-round way.
In March this year, Haier released the U+ Smart Life 2.0 strategy, taking the lead in launching artificial intelligence solutions for smart home appliances, transforming to the "hardware + software + service" model. Haier launched Xin Kitchen Internet refrigerator for the first time in the industry to try the hardware free model. Haier integrates global resources to create an intelligent manufacturing cloud platform, Cosmo, to enhance the soft and hard power of its interconnected factories.
At the same time, Gree is also accelerating its embrace of the Internet. In the first half of the year, Gree jointly launched a customized version of intelligent air conditioning products with Tmall and JD.com respectively. In addition, Gree also began a comprehensive planning and layout of intelligent equipment in the first half of the year. According to the current situation of industrial distribution, Zhuhai, Wuhan, Hangzhou and Chengdu were selected as the main R & D or production bases of Gree's intelligent equipment.
